HEALTH CARE MARKETING University Course for 1st year students in “Carol Davila” University of Medicine and Pharmacy – Revised Edition

Fizică 2020 – Teste pentru admiterea în învăţământul superior medical

March 5, 2020

Sistemele senzoriale

May 28, 2020

HEALTH CARE MARKETING University Course for 1st year students in “Carol Davila” University of Medicine and Pharmacy – Revised Edition

Autori: Purcărea Victor Lorin, Gheorghe Iuliana-Raluca, Vîrgolici Horia Marius, Gheorghe Consuela-Mădălina, Radu Andra-Victoria

Titlu: HEALTH CARE MARKETING University Course for 1st year students in “Carol Davila” University of Medicine and Pharmacy - Revised Edition

Apărut: Februarie 2020

Pagini: 106

ISBN: 978-606-011-087-3

Structura pe capitole:

1. THE HEALTH CONCEPT AND THE HEALTH SYSTEM

2. THE CONCEPT OF MARKETING IN HEALTH CARE SERVICES

3. THE CONCEPT OF HEALTH CARE SERVICES

4. HEALTH CARE MARKETING RESEARCH

5. POLICIES & STRATEGIES IN HEALTH CARE SERVICES

6. THE FUNDAMENTALS OF HEALTH CARE SOCIAL MARKETING