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November 2, 2020HEALTH CARE MARKETING, Multiple Choice & Open Questions for the self-assessment of 1st year students in “Carol Davila” University of Medicine & Pharmacy
Autori: Purcărea Victor Lorin, Gheorghe Iuliana-Raluca, Gheorghe Consuela-Mădălina
Titlu: HEALTH CARE MARKETING,Multiple Choice & Open Questions for the self-assessment of 1st year students in “Carol Davila” University of Medicine & Pharmacy
Apărut: Octombrie 2020
Pagini: 104
ISBN: 978-606-011-156-6
Structura pe capitole:
1. The health concept and the health system
2. The concept of marketing in health care services
3. The concept of Health Care Services
4. Health Care Marketing Research
5. Policies & strategies in Health Care Services
6. The fundamentals of Health Care Social Marketing
7. Answers
