HEALTH CARE MARKETING, Multiple Choice & Open Questions for the self-assessment of 1st year students in “Carol Davila” University of Medicine & Pharmacy

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HEALTH CARE MARKETING, Multiple Choice & Open Questions for the self-assessment of 1st year students in “Carol Davila” University of Medicine & Pharmacy

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Autori: Purcărea Victor Lorin, Gheorghe Iuliana-Raluca, Gheorghe Consuela-Mădălina

Titlu: HEALTH CARE MARKETING,Multiple Choice & Open Questions for the self-assessment of 1st year students in “Carol Davila” University of Medicine & Pharmacy

Apărut: Octombrie 2020

Pagini: 104

ISBN: 978-606-011-156-6

Structura pe capitole:

1. The health concept and the health system

2. The concept of marketing in health care services

3. The concept of Health Care Services

4. Health Care Marketing Research

5. Policies & strategies in Health Care Services

6. The fundamentals of Health Care Social Marketing

7. Answers