DENTAL PROSTHESES TECHNOLOGY. Handbook for students and residents. Volume I Ist Edition. FIXED DENTAL PROSTHESES TECHNOLOGY
August 29, 2024
Marketingul îngrijirilor de sănătate – întrebări de control şi teste grilă, Ediţia a III-a
October 7, 2024Health Care Marketing, Multiple choice tests and control questions for 1st year students 2nd Edition
Autori, Coordonatori: Victor Lorin Purcărea, Andra-Victoria Radu, Iuliana‐Raluca Gheorghe, Horia‐Marius Vîrgolici, Marinela Filofteia Ioachim, Florentina Gherghiceanu, Consuela‐Mădălina Gheorghe,Traian Soare
Titlu: Health Care Marketing, Multiple choice tests and control questions for 1st year students.
Apărut: Septembrie 2024
Pagini: 308
ISBN: 978-606-011-304-1
Structura pe capitole:
1. THE CONCEPT OF HEALTH AND THE HEALTH CARE SYSTEM
2. MARKETING CONCEPT
3. HEALTH CARE MARKETING
4. DATA IN MARKETING. DATA IN HEALTH CARE MARKETING
5. PRODUCT POLICY IN HEALTH CARE ORGANISATIONS
6. PRICE POLICY IN HEALTH CARE ORGANISATIONS
7. DISTRIBUTION POLICY IN HEALTH CARE ORGANISATIONS
8. PROMOTION POLICY IN HEALTH CARE ORGANISATIONS
9. PERSONNEL POLICY IN HEALTH CARE ORGANISATIONS
10. ONLINE MARKETING IN HEALTH CARE SERVICES
11. HEALTH CARE SOCIAL MARKETING
12. EXPERIENTIAL MARKETING AND ELECTRONIC WORD-OF-MOUTH (e-WOM) IN HEALTH CARE SERVICES
13. NEUROMARKETING IN HEALTH CARE SERVICES
