Marketingul îngrijirilor de sănătate. Curs universitar. Ediția a V-a revizuită și adaugită
July 30, 2024
CARDIOENDOCRINOLOGIE. SISTEME ENDOCRINE ÎN INSUFICIENȚA CARDIACĂ
July 31, 2024Health Care Marketing, University Course for 1 st year students. 4th Edition Revised
Autori, Coordonatori: Victor Lorin Purcărea, Andra-Victoria Radu, Iuliana‐Raluca Gheorghe, Horia‐Marius Vîrgolici, Marinela Filofteia Ioachim, Florentina Gherghiceanu, Consuela‐Mădălina Gheorghe, Raluca‐Cristina Nistor, Traian Soare
Titlu: Health Care Marketing, Curs universitar pentru studenții anului I
Apărut: Iulie 2024
Pagini: 197
ISBN: 978-606-011-298-3
Structura pe capitole:
1. THE CONCEPT OF HEALTH AND THE HEALTH CARE SYSTEM
2. MARKETING CONCEPT
3. THE CONCEPT OF HEALTH CARE SERVICES
4. HEALTH CARE MARKETING RESEARCH
5. PRODUCT POLICY IN HEALTH CARE ORGANISATIONS
6. PRICE POLICY IN HEALTH CARE ORGANISATIONS
7. DISTRIBUTION POLICY IN HEALTH CARE ORGANISATIONS
8. PROMOTION POLICY IN HEALTH CARE ORGANISATIONS
9. PERSONNEL POLICY IN HEALTH CARE ORGANISATIONS
10. ONLINE MARKETING IN HEALTH CARE SERVICES11. HEALTH CARE SOCIAL MARKETING
11. HEALTH CARE SOCIAL MARKETING
12. EXPERIENTIAL MARKETING AND ELECTRONIC WORD-OF-MOUTH (e-WOM) IN HEALTH CARE SERVICES
13. NEUROMARKETING IN HEALTH CARE SERVICES
