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May 28, 2020HEALTH CARE MARKETING University Course for 1st year students in “Carol Davila” University of Medicine and Pharmacy – Revised Edition
Autori: Purcărea Victor Lorin, Gheorghe Iuliana-Raluca, Vîrgolici Horia Marius, Gheorghe Consuela-Mădălina, Radu Andra-Victoria
Titlu: HEALTH CARE MARKETING University Course for 1st year students in “Carol Davila” University of Medicine and Pharmacy - Revised Edition
Apărut: Februarie 2020
Pagini: 106
ISBN: 978-606-011-087-3
Structura pe capitole:
1. THE HEALTH CONCEPT AND THE HEALTH SYSTEM
2. THE CONCEPT OF MARKETING IN HEALTH CARE SERVICES
3. THE CONCEPT OF HEALTH CARE SERVICES
4. HEALTH CARE MARKETING RESEARCH
5. POLICIES & STRATEGIES IN HEALTH CARE SERVICES
6. THE FUNDAMENTALS OF HEALTH CARE SOCIAL MARKETING
